As much as we bash on social media, it has undeniably changed the way the world works in a number of fundamental ways. The way we shop, the way we entertain ourselves, the way we handle our finances. Everything is on the internet now. Sometimes I wonder how we ever functioned pre-internet; It’s like the second era of our cave-man days. The internet has also dramatically changed the way some savvy individuals make a living. A dedicated “digital nomad” can use social media as a platform to launch a business or career with minimal capital and optimal freedom. Some social media influencers and Youtubers are able to make full time livings by creating multiple sources of income from their internet presence and the content they create. Some brands have grown into flourishing business solely on Instagram and internet sales. Besides business opportunities, social media has allowed people to connect instantly and easily with an audience that appreciates their work. Which is how I came to shoot independent rapper, Reverie -IG @reverielove- at her Christmas Toy Drive.
In the beginning of 2018 my focus for the year for my photography was to build my skill, my portfolio and network. I came across Alex Morehouse’s creative agency, TGS Collective -IG @tgscollective-, who hosts photo meet ups. I went to my first photo meet and met a photographer named Tony. From there I followed a suggested account he was following Enkrypt Photography -IG @enkrypt_losangeles-. I loved her work and since she was managing a tour in Europe, I was hooked to her stories. I started listening to the artist, for whom she was managing the tour and I hooked on the music! Her music, art, fashion and style are KILLER! I would say she’s more of the Lady Gaga of Hip Hop. in that she’s so super talented, original and authentic and she has the strong presence of a great performer.
Anyway, for the sake of keeping this blog somewhat short, I’ll end with these images I took at her performance in Down Town LA. I by no means show these because I think they are great, but because I was challenged to shoot outside of my comfort zone. This is the first concert I’ve shot; I’m not a concert photographer, but i am pleased with my effort, my results and am so thankful for the opportunity to grow in skill and to shoot a performance by an artist I admire. Social media provides portals that wouldn’t exist otherwise. It’s a tool and you can be consumed by it or use it constructively to your advantage.